How to Brand a Company: 5 Starting Steps
Learning how to brand a company may seem complicated, but it doesn’t have to be difficult. Essentially, it comes down to successfully relating to customers in various ways, through the different areas in which they experience your company. Knowing how to brand a company means knowing how to successfully define your company’s objectives, communicating these objectives to the customers to create expectation, and following through to fulfill your company’s implicit promises.
- Define the substance behind your claims. Your company makes promises to the customer, and expresses those promises through branding. It’s necessary, therefore, to reinforce these promises by clarifying their meaning. Don’t just claim that your product is “intelligent” or “healthy,” but give specific reasons for the veracity of such claims.
- Map out your customers’ connections to the brand. There are many touch points at which the customer comes in contact with your brand, and understanding these will help solidify your position in the minds of your customers. Mentally walk through each step of the process of getting your product to the customers. How do you identify the need for your product and create demand? How is your product marketed and sold? How is it used? How can you maintain contact after the sale? Each of these steps presents an opportunity to touch your customers and strengthen your brand.
- Once you know the touch points, find the most important ones. How your product is used will generally determine the most important touch points. With ice cream, for instance, taste is the most important factor; with another product, the packaging may be what draws the customer to you. Identify which touch points most effectively resonate with the customer, and design your brand’s message around them. If you’re experiencing difficulty doing that, use whatever means necessary to help you succeed, from focus groups to surveys to research.
- Create an unforgettable customer experience. You know your message, and you know the best way to reach your customers. All that remains is for you to grab them and generate enthusiasm! Knowing how to brand a company means knowing how to make the customers truly believe.
- Strive for consistency. Across the board, throughout all marketing platforms, your message should stay consistent. This does not mean that you should have the same content or slogan everywhere, but it does mean that the heart of your message should shine through everywhere you market your brand. Cohesion is key, and no matter where they find it, customers should be able to instantly identify your brand, because of the integrity of its message. A marketing CMS can help with this, allowing you to keep your brand consistent.
Learning how to brand a company is simple, but knowing how to effectively market that brand takes experience and expertise. Ad Giants has both, in spades, and is committed to helping companies streamline their marketing practices using the best processes, gleaned from years of marketing experience. For more information on how to brand a company or our mission to make marketing simpler and more efficient, find us on Facebook, Twitter, or at AdGiants.com!
The Importance of Content Management
When creating a website, including a content management system can save a great deal of money in the long run. In the ever-changing world of Internet technology, a content management system (CMS) helps you, as a website owner, keep up without having to hire a web design firm for your changes along the way. As important as it is for you to use a CMS, it’s equally important to choose the right content management system for your business.
- Content is the heart of the website. As a website owner, you need the functionality to modify and tweak content as needed, without having to rely on others; this means you are fully in control of your website’s content. Irrelevant or outdated information can be removed promptly, and you’ll be better able to communicate with your customers effectively and efficiently.
- Match your content management with your company. A marketing firm, for example, needs a marketing CMS. When you’re working on marketing strategy, you want to have a CMS that facilitates your work, making it simple for you to modify your content as needed. You must remember that, as with many other things you use in marketing, CMS is just a tool. Choose the tool that best suits your processes, and you will be able to successfully use it.
- The right CMS system enables you to manage your website without technical knowledge. Be sure to choose a CMS that does not require you to know HTML or back-end coding; rather, pick one that simply enables you to log on and upload content. By using this kind of system, you’ll be eliminating the need for special training or professional assistance.
- A content management system is inexpensive. Before the advent of the CMS, website owners had to rely on web developers to change their content once it was no longer relevant. This quickly became both frustrating and expensive, as outdated pages remained active and web developers charged for every change. Today, it’s only prudent to have an easy-to-use CMS, so that you can provide as much current information as possible to your customers.
Since its inception, Ad Giants has been dedicated to helping companies market their brands more efficiently through the use of better process. Experts in marketing, the Ad Giants professional team knows what works and what doesn’t and they can help you find the marketing solutions best suit your business. For more information about content management systems or our mission to make marketing simpler and more efficient, find us on Facebook, Twitter, or at AdGiants.com!
Brand Marketers: What Skills Are Most Important?
Brand marketers are in high demand, and for brand marketing experts, the opportunities are virtually limitless. From sales rep positions to brand management, there are good jobs for brand marketers all across the country. If you have strong leadership skills, an intuitive knowledge of people’s preferences, and an unrelenting drive to succeed, you may have what it takes to build this type of exciting career.
- Jobs available to brand marketers all require a high level of intuition about what people want. In order to sell to people, you have to understand their thought processes. Then, you must have the ability to formulate a plan to motivate them to choose your brand over your competition.
- Brand marketing managers must be highly analytical and strategically strong. Because marketing managers are the people who come up with the marketing plans, it is vital that they understand how to evaluate data, in order to determine which strategies are effective and which aren’t. Marketing occurs across many platforms, and a marketing plan must be cohesive and consistent across the board; brand marketers, then, must have the strategic skills to see the big picture and create a road map for success. In addition, brand performance must be continually reassessed to determine its effectiveness and whether changes need to be made.
- Good people skills are important for brand marketers. People are the lifeblood of any business, and without people skills, you’ll have a hard time selling. Every point of customer contact, from the marketing manager to the sales associates, should reinforce your brand’s integrity. People need an awareness of your brand and an emotional connection to it before they’re going to prefer your brand to competitors.
- Communication skills are also a must. When speaking and in writing, brand marketers must convey ideas and communicate persuasively. To convince people of the integrity of your brand, you must reach them with your core message, and that requires communication skills.
- As brand marketing manager, you must have strong leadership skills. For this kind of job, you need to effectively convey to your team the brand message, educate them, and provide them with the tools and incentive needed to make your branding efforts a success.
Savvy brand marketers are smart enough to know they can use assistance from time to time when discerning the best processes for their brand management. Ad Giants has years of experience helping clients streamline their processes and market their brands more effectively. For more information on brand marketing or our mission to make marketing simpler and more efficient, find us on Facebook, Twitter, or at AdGiants.com!
Brand Consistency Everywhere
Brand consistency is crucial in establishing your presence as a business, both on and offline. In today’s complicated marketplace, where social media and mobile devices have changed the face of marketing, brand management is more important than ever. Your business can remain competitive only by carrying a cohesive message consistently across all channels, a message that capitalizes on the wants and needs of the market.
- Branding is not a new idea. For centuries, artisans and merchants have placed their marks on their products in an effort to achieve top-of-mind awareness among consumers. Branding is a way of owning your product or service, taking responsibility for its quality, and making it stand out from all the other similar items. This is what brings customers back time and again.
- Branding is more complex than ever. Brand management in today’s marketplace typically involves several people and multiple platforms. Social media, smartphones, apps, and mobile websites are merely a few of the new arenas in which you need to achieve brand consistency in order to thrive.
- Visual impact is a significant part of branding. Visuals have always been important in brand recognition, and today, they’re even more vital. Think of the most prominent brand names; the ones that immediately come to mind have visuals that correspond with their corporate identity. These visuals use the same basic elements, like logo, typeface, colors, and style. Making your marketing materials instantly recognizable is one key to creating memorable and effective brand.
- Identifying your brand’s personality is part of establishing cohesion. While you don’t want your marketing efforts to be identical across all platforms, cohesion should be the goal.
- Understand your market, and stay relevant. Stay on message and faithfully represent the voice of your brand, but don’t be afraid to bring current events into the picture. Especially on social media platforms, staying on top of what’s trending can put you in the forefront of consumer consciousness.
- Particularly in social media, invite conversation. Successful social media marketing is not the trumpeting of a brand’s superiority, but rather the kind of fluid conversation that welcomes commentary and creates dialogue. Being responsive to your customer’s opinions is an important part of successful branding.
Since its inception, Ad Giants has been an organization dedicated to using better processes to create brand consistency and protect your brand’s integrity. With decades of advertising and marketing experience for clients local to global, Ad Giants can help you to promote your brand and make your mark on your industry. For more information on brand consistency or our mission to make marketing simpler and more efficient, find us on Facebook, Twitter, or at AdGiants.com!
Brand Marketing Manager: What it Takes
If you’re looking for a career that offers a good salary along with a high level of personal satisfaction and job security, brand marketing manager is a position you should consider. Consistently referred among the best jobs in America, brand marketing is a career option that provides all that, and affords ample opportunities for the kind of creative thinking that can keep a job interesting. As a brand marketing manager, you’ll have the opportunity to not only build your own career, but to also help businesses make their own marks on the world.
- An effective brand marketing manager needs to have insight into consumer preferences. Marketing is about understanding customer needs and knowing how to appeal to their desires. Brand marketing managers need to determine which marketing ventures are working and which are falling flat, in order to help craft strategy that effectively promotes the brand.
- A career in brand marketing offers security that is rare in today’s economic climate. With a median salary between $78,000 and $116,000, and an unemployment rate of a low 6.1 percent, this is a career that is not only stable now, but offers promising growth potential. Companies will always need individuals capable of leading them into new marketing endeavors, with sound strategic skills and the capability to tap into consumer preferences in order to effectively position products and services. Because of that, an effective brand marketing manager will always find a place to use these skills.
- Brand marketing management is a career that lets you flex your creativity. To gain customers, you have to know how to reach and motivate them in some way. Whether making people laugh, feel, or think, advertising and marketing professionals must create innovative ways to increase interest in the products and services they sell. A brand marketing manager has the creativity to help facilitate this process, along with the analytical abilities necessary to process data gathered from focus groups, and the capability to create buzz across not only traditional marketing avenues, but also social media platforms.
For a career to be satisfying long-term, it needs to be interesting and fulfilling, giving you the opportunity to push yourself intellectually and creatively. Brand marketing management is a career that requires you to think on your feet, and the satisfaction it provides makes the challenges all the more worthwhile. For more information on what it takes to be a brand marketing manager, or our mission to make marketing simpler and more efficient, find us on Facebook, Twitter, or at AdGiants.com!